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Alice Euphemia is one of the most loved boutiques in Melbourne. Since 1997, owner Karen Rieschieck has turned it into a haven of Melbourne's independent fashion - with the finest labels, including Romance was Born, TV, Mala Brajkovic, Mjolk, Antipodium, Friedrich Gray, Michelle Robinson, Josh Goot, Tina Kalivas, Maus Cat Berlin, Maise and Kate Hurst. We love.
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We love what Luke and Anna, the dynamic force behind Romance Was Born, have done with their new summer collection. Think offerings to the Gods, the blessing of virgin brides and the gift of highly intricate handmade craft objects. It's totally loveable.
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We love Arnsdorf's Spring Summer collection. Using organic cottons, pure silks and wool cashmere, Arnsdorf garments simply float on the body. This collection's colour palette is clean and fresh with cool tones of whites, blues, and pale grey.
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On the upper level of Alice Euphemia, the innovative Alice Euphemia Residency program comes to life. This unique space is dedicated to enabling up and coming Australian labels to promote themselves. We love the opportunity it gives independent designers - including the Arnsdorf Residency.